Objective:

In an overcrowded Christmas market, we were tasked with reaching a core gamer audience for one of Nintendo's biggest releases of 2009.

In co-operation with MEC Global and utilising 9 of our key videogaming sites, we executed a full home page takeover package, including all design and implementation of skins and rich media.

Result:

In excess of 1 million gamers reached in a 2 week period with a hugely impactful campaign presence.