For the launch of the new Nano Video, Apple's task was to reach a large audience of Entertainment and Music enthusiasts, heavy video consumers within the 18-34 year old demographic.
- Raise awareness of Nano Video and music product features
- Engage with users through ad replay
- Drive traffic to Apple Store
Bespoke Expanding Super Leaderboard format to maximise cut-through across:
- Dailymotion.com Homepage and Music channel homepage
- TheHut.com online retailer homepage