Brief:

For the launch of the new Nano Video, Apple's task was to reach a large audience of Entertainment and Music enthusiasts, heavy video consumers within the 18-34 year old demographic.

Objectives:

• Raise awareness of Nano Video and music product features
• Engage with users through ad replay
• Drive traffic to Apple Store

Activity:

Bespoke Expanding Super Leaderboard format to maximise cut-through across:

• Dailymotion.com Homepage and Music channel homepage
• TheHut.com online retailer homepage